Riley - Digital Marketing Specialist

Marketing isn’t something I fell into — I was raised in it.

Growing up in a marketing household means you learn about branding and buyer behavior somewhere between homework and dinner. By middle school, I was already helping out. By high school, I was contributing. With a mom who’s spent 20+ years in the industry, I didn’t just learn theory — I learned what actually works.

Now, as part of the family-run team at Ice Cold Pitcher Services, LLC, I manage Google Ads, paid campaigns, social media strategy, and Google Business Profile marketing with a sharp focus on performance. I’m Google Certified, a proud graduate of Air Academy High School (Class of 2023), and driven by one thing: results.

I’m data-focused, detail-obsessed, and always optimizing. No guesswork. No fluff. I test, refine, and improve until campaigns don’t just look good — they convert. I care about the numbers because the numbers tell the truth.

Being part of a family business means I don’t just “clock in.” Every campaign represents our name. Every client relationship matters. When your business grows, that’s personal to me.

Outside of work, I bring the same competitive energy to everything I do. You’ll find me in the gym pushing for the next personal best, camping (sometimes with a cliff jump involved), setting my fantasy football lineup with championship confidence, or front row at a concert. Competitive. Focused. All in.

I represent the next generation of digital marketing at ICPS — built on experience, fueled by hustle, and always ready for what’s next.

If you want a strategy backed by data and execution that actually performs, I’m ready to get to work.